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FROM CONCEPT TO FINISHED PRODUCT

Contemporary womenswear designer creating modern wardrobe staples and cohesive, production-ready collections, combining creative vision with technical and production expertise.

Brand Direction

From idea to a clear brand direction.

 

Trend & market research, target group, colour direction, moodboards and brand identity, creating a strong creative foundation and a clear direction for your collection.

Product Development

From first sample to final product.

 

Fit sessions, sample development, fit comments, supplier coordination and production support  refining each style so your designs translate from paper into well-fitting, production-ready garments.

Collection Design

From inspiration to a cohesive

 

Collection.Collection concept, trend direction, fashion sketches, CAD designs, range planning and fabric sourcing  resulting in a commercially considered collection with a clear visual language and a balanced product range.

Technical Development

From design to production-ready product.

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Production-ready tech packs, measurements, construction details, fabric and component specifications giving manufacturers the information they need to develop your designs accurately and efficiently.

AI CAMPAIGN DEVELOPMENT

From collection to visual campaign  in less time.

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Using AI and Flora to transform your collection into compelling campaign imagery, from creative direction and styling to final visuals.Outcome: Fast, cohesive and brand-aligned campaign content without the production effort of a traditional shoot.

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